The Many Hats of SEOs

White hat marketing applies the white hat SEO techniques, also known as ethical SEO. The white hat marketing implies that all SEO activities are carried out while conforming to the guidelines, rules and policies of search engines.

Keyword Advertising on the Long Tail

There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate and measurable – these benefits are all very well documented. Paid search and performance-based CPC promotions have forever changed the advertising/marketing landscape and its multi-billion dollar valuation is evidence.